EXAMPLE Project: Continence CHampion

THE ISSUE:

Building on from the campaign we created the previous year, which sought to breakdown the stigma surrounding incontinence by using humour, The Continence Foundation wanted to encourage people to begin strengthening their pelvic floor.

THE BRIEF:

The creatives at The Shannon Company came up with the great idea of having five short videos that would come up at certain times of the day as you scrolled through Instagram and Facebook. The idea being, that these quirky messages would interrupt your newsfeed with a humorous reminder to “squeeze” that pelvic floor.

THE RESULT:

The initial media buy lead to a 60% organic reach, ulitimately leading to 395,551 unique visitors to The Continence Foundation website over 12 months. Needless to say, they were ecstatic with that level engagement.